An accidental
hotel group.
"Our first hotel was a house we couldn't sell. Our second was a favour to a friend. The third was a deliberate decision."
Aerie was founded in 2014 by Mia Eriksson and Tomás Bravo after a long Tuesday in the kitchen of a half-renovated farmhouse north of Santa Fe. There was no business plan. There still isn't, really — only a short list of things we promise to never do.
Today the group operates eleven hotels in seven countries. Every one of them is owner-built. Every one of them is small. None of them have a television in the rooms. All of them have a record player.